Customizing Your Trade Show Booth With Signage: Three Options To Consider

6 February 2018
 Categories: , Blog

Advertising your business at a trade show can be easier with the right signage. Custom signs can help reinforce your branding, promote new products, or simply spread the word about your company. Here are a few ideas you can use to make your trade show booth stand out from the competition.

Vinyl Banners

Vinyl banners can be used to create a backdrop for your trade show booth, and they can also work as entrance signage for the front of your display area. Consider having your marketing department create images that can be custom-printed onto the vinyl banners. The images might include some of your latest products along with your company name and logo. You can also have long banners printed to hang over the front of any tables you have in your booth.

Sandwich Boards

Sandwich boards, otherwise referred to as A-frame signs, offer a great way to draw attention to your booth. The can be placed just outside of your booth, and they can feature a different message on each side. You can have custom signage created for both sides, or you can use a design that combines a custom sign and chalkboard, which gives you a way to change part of your message throughout the trade show event. You can use the chalkboard to advertise giveaways or demonstrations you'll be hosting in your booth.

Tension Fabric Hanging Signs

Call out to visitors at the trade show from above by using tension fabric hanging signs. These signs can be situated squarely above your trade show rental booth to call attention from throughout the event venue. You can have your business name printed on all four sides of a square hanging sign, or you can alternate between your business name and logo on each side for a unique look. These signs also come in a variety of other shapes and styles to create a more customized look. Be sure to choose a color scheme that coordinates with your branding colors.

As you order custom signs for your trade show booth, work with your marketing team to create a cohesive message and look across all of your signage. Use the same color family for the signs as well as any brochures, post cards, and promotional items you use in the booth. By coordinating all of these items together, you can make it easier for potential customers to easily identify your brand. For more information, contact companies like Davis Sign Co.